Product Marketing Manager - Split Systems

ABB E-mobility is transforming into a customer-centric, product-led sustainable mobility company and is looking for motivated and passionate individuals to join our team. The newly created ABB E-mobility marketing and communications organization will drive this experience through brand purpose: We support our customers to electrify mobility. It is our responsibility to position ABB E-mobility as a reliable partner and authority in the industry. We are seeking a highly skilled and motivated Product Marketing Manager for our Split Systems program. You will report to the team lead product marketing manager for the Split Systems program. You are the voice of the customer; you understand what value realization is for the customer and the business. You will team up with the program lead to define the GTM strategy for your areas of responsibilities. You are outcome-driven, not output-driven, and will need to bring this mindset to each customer segment of the program. You are responsible for the creation and distribution of the Split Systems core value position, communicating this position inside the company to product and sales and outside the company to key customers and influencers. We are looking for a candidate in the Netherlands who is willing to collaborate in Delft, Netherlands as ABB E-mobility builds out centers of excellence in Europe.

• Talk to customers - Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities
• Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our Split Systems and knowing the frustrations and problems of customers that drive them to seek something new and start that journey to become ABB E-mobility customers
• Becoming the storyteller for the Split Systems program, what is the position in our customers’ minds, how is that measured, what is the metrics for success in the program
• Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports, and key decision makers
• Defining specific use cases for business segmentation
• GTM activities for Product Marketing at a Global level for this family of products

• Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master's degree is a plus.
• Charging Experience & Megawatt Charging Experience needed
• Experience in customer journey creation
• Experience with Figma configuration
• 5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacity
• Knowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
• Assemble program intelligence that assists with our product positioning, identifies growth opportunities, and helps us prepare for partner discussions.
• Drive customer-facing and sales-facing messaging and positioning
• Work at both the strategic and tactical levels on the Split Systems Program
• Test and refine innovative marketing approaches and channels to reach and engage key audiences
• Define business metrics and measurement plan (OKRs)

Our individual differences make us successful. Diversity, inclusion and equal op-portunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. If you want to discover more about ABB E-mobility, take another look at our website https://e-mobility.abb.com/ What’s in it for you? / our offer: Work with the best specialists in their field, in a diverse environment with unpar-alleled global reach. Feel inspired by our fast-growth. You will have the accounta-bility to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your ca-pabilities and experience. Work model: hybrid #LI-hybrid Are you interested in joining ABB E-mobility? We look forward to receiving your application online via the ‘apply now’ button below. For further questions, contact Judy Borsje, Talent Partner, via [email protected]