Experience Marketing Manager - Europe

As an Experience Marketing Manager for Europe, you will be part of the Global Experience Marketing Team, working in close collaboration with regional sales team and the Global Marketing and Communication teams at ABB E-mobility. With Marketing & Communications to be established as a centralized function, you are having the opportunity being part of building and shaping the discipline. You will be a true partner to teams across the company, seeking for live or virtual experience marketing expertise. We are responsible for translating our corporate narrative and our offering and solutions into exciting live and virtual experiences. We see the role of the Experience Marketing team as key contributor and differentiator on how we position ourselves in the market and with customers, partners and stakeholders. As an individual, there will be no shortage of opportunities to learn and grow in your role and beyond. If you are hands on, creative, willing to take risks and make mistakes and experience joy along the journey, this job is a great opportunity. The role is based in Delft, The Netherlands.

• You will be responsible for the planning, management, optimization, execution, and reporting of event activities across Europe. You will work with your stakeholders to develop and align strategies for live and virtual event experiences which create, and nurture leads and generate brand awareness in defined target markets in Europe.
• You will lead and work in small and mid-size cross-functional projects in parallel, adapt plans and priorities to address resource and operational challenges, and you will be dealing with stakeholders across hierarchies. In this role you apply your understanding of the business and how your own area is connected and integrates with others. You will demonstrate your ability to guide and influences others either internally or externally to adopt a different point of view, if needed.
• At the same time, you are maintaining alignment to the positioning and messaging set by both other internal stakeholders, such as the Communication and Sales Department, and the rest of the Marketing Team.
• You will furthermore support and/or lead workstreams within Marketing & Comms global cross-functional projects with a live or virtual event component happening in Europe, such as Customer events or internal events.
• The tasks consist of the following:
• Lead planning and execution of live and virtual event formats including industry events and trade shows, conferences, roadshows, partner events and other ABB E-mobility own internal and events across Europe.
• You will develop and manage event strategy for Europe, align messaging, content, operations, activation and tracking with stakeholders.
• Lead, manage, and support cross-functional project teams.
• Plan and manage timeline, resource, and asset availability for assigned projects.
• Budget management and cost controlling for all assigned projects.
• Agency and supplier management.
• Ensure lead collection onsite and plan follow up with stakeholders.
• Analyze the effectiveness of our event initiatives in Europe, collect, and provide timely evaluations of various event activities, and make recommendations to optimize our end-to-end event experience.

• This role requires an independent individual with a profonde marketing background.
• You have strong event management experience reaching from virtual to live experiences and from small table top to larger conferences set-up and organization, you are accustomed to working to a budget and within strict timelines. If you consider events as one marketing channels in the mix of many marketing touch points, you enjoy being part of a global and growing company, working with cross team projects in different time zones, ABB E-Mobility is the right place for you.
• Besides your strong marketing/sales background you are bringing along:
• University degree and 5-8 years related experience in marketing or sales.
• A track record of success in managing project ranging from small to diverse and complex, ideally in the technology/software industry marketing.
• Experience in working in marketing and sales organizations in and outside the event business.
• Experience in multi-stakeholder management and working in a decentralized global organization in a strongly dynamic transformational phase
• Have a good understanding of embedding events in other marketing channels and activities, e.g. social media, email nurture, partner marketing, co-marketing programs (CaaC)
• Experience and understanding of lead collection and management before, during and after an event
• Experience in steering agencies and specialized event suppliers
• Have a high level of attention to detail including proven ability to manage multiple, competing, deadline orientated priorities simultaneously.
• Highly effective communication and presentation skills and working easily with many hierarchy levels of the company.
• Must-have: knowledge about and experience in using project management tools such as Microsoft Project, Jira and WorkFront; event applications and management tools, e.g. SwapCard, 6Connex, Cvent, PowerPoint, and CMS, e.g. Sales Force, Marketo, Integrate
• Nice to have: knowledge about or experience in working with survey tools like Qualtrics, SurveyMonkey and content management tools, e.g. contently
• Comfortable with travelling to events across Europe

Our individual differences make us successful. Diversity, inclusion and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. If you want to discover more about ABB E-mobility, take another look at our website https://e-mobility.abb.com/ What’s in it for you? / our offer: Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast-growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Work model: hybrid #LI-hybrid Are you interested in joining ABB E-mobility? We look forward to receiving your application online via the ‘apply now’ button below. For further questions, contact Chitra Kadambi, Senior Global Talent Partner – Talent Attraction, via [email protected]