Marketing Demo Lead

ABB is transforming into a customer-centric, product-led sustainable mobility company and is looking for motivated and passionate individuals to join our team. The newly created ABB E-mobility marketing and communications organization will drive this experience through brand purpose: We support our customers to electrify mobility. It is our responsibility to position ABB E-mobility as a reliable partner and authority in the industry. We are seeking a person to lead the creation of demonstrations that tell the story of ABB E-mobility and our customers as well as partner to electrify mobility. This is a narrative that needs to speak to people. This person needs to envision telling this story on multiple levels, first starting with a flagship experience that wows customers at large-scale events and at in-office visits. Second is telling that story on the go, either at a customer location or a casual encounter. You must be tech-savvy, understanding the latest digital trends and distilling this down into easy-to-understand demonstrations that complement our sales teams. Reports to: Chris Thompson (Product & Portfolio Marketing) We are open for a candidate in Europe/U.K./NAM who is willing to collaborate in Delft, Netherlands and Valdarno, Italy as ABB E-mobility builds out centers of excellence in Europe.

• Talk to customers - Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities
• Tell a story – be able to lay out a vision and bring agencies and in-house expertise to execute on that vision
• Partner with each program lead to highlight in an interactive way the key customer benefits of that program
• Partnering with the Experience/Event Marketing team for event narrative and logistics

• Proven experience in delivering interactive demonstrations at major events
• Knowledge of the latest application development software
• Project Management experience
• Iterative Design
• Figma
• Human-Computer Interaction
• Unity
• Prototyping
• User Experience Design (UED)
• User Interface Design
• Service Design
• User Experience (UX)
• Define business metrics and measurement plan (OKRs)

Our individual differences make us successful. Diversity, inclusion and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. If you want to discover more about ABB E-mobility, take another look at our website https://e-mobility.abb.com/ What’s in it for you? / our offer: Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast-growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Work model: hybrid #LI-hybrid Are you interested in joining ABB E-mobility? We look forward to receiving your application online via the ‘apply now’ button below. For further questions, contact Judy Borsje, Talent Partner, via [email protected] Please note that this job description is intended to provide a general overview of the position and does not encompass all responsibilities and tasks that may be required.